START PAGE: Welcome to Limkokwing Cambodia’s first MBA intake!

Hi everybody and may I extend a very warm and sincere welcome, on behalf of the university and the President, to this, the first MBA intake of Limkokwing Cambodia. We aim to deliver a first class and cutting-edge management education to the people of Cambodia which blends the essential aspects of creative design thinking with critical business method and theory. Its aims to equip you all with the ability to think about, create, plan and execute businesses relevant for the 21st century and the globalised marketplace.

My name is Dr. Derek W. Nicoll and you can call me Dr. Derek.

I have a background in psychology and management of innovation, design and technology. I am interested in how people experience designs, innovations and technologies. I am particularly interested in how organizations can set up procedures and systems so they can learn better on how to design and innovate, how they can better cater for this experience. It is not only ‘end-users’ or ‘consumers’ that experience designs. Many other people experience them as well, including those who design and produce them in the first place, the inventors, innovators and developers, the entrepreneurs that finance projects and start-ups, and producers, the manufacturers, the distributors, advertising and PR, government regulators and public policy makers and so on. So I am interested in organizational learning, user research, consumer research and product development processes.

When Thomas Friedman’s The World is Flat came out in 2005, it captured the minds of policy circles in Washington, D.C. Soon after, it quickly spread around the world because he so eloquently described today’s globalized world as being “flat.” Since then, one cannot begin the discussion of “innovation in the Asian context” without addressing the paradox of globalization. Innovation is certainly occurring globally. It is occurring in Silicon Valley, Shanghai, Bangalore, and Tel Aviv, and they are all connected. Business process outsourcing has transformed the US economy as well as places like Bangalore, India, or Dalian, China. Around the 1960s and on to today, the environment of today’s organizations has changed a great deal. A variety of driving forces provoke and continue to drive this change. As an example, increasing diffusion of information and communications technology (ICTs) has “shrunk” the world substantially. Increasing diversity and mobility of workers has also brought in a wide array of differing values, perspectives and expectations among workers. Public consciousness has become much more sensitive and demanding that organizations be more socially and environmentally responsible. Many developing nations have joined the global marketplace, creating a wider arena for sales and services, and potentially, also their provision. How has this affected Cambodia?

Organizations worldwide have become responsible not only to stockholders (those who owned stock) but to a wider community of “stakeholders.” In order for organisations to be more sensitive, flexible and adaptable to the demands and expectations of stakeholder demands. Many organizations have abandoned or are abandoning the traditional top-down, rigid and hierarchical structures to more “organic” and fluid forms. Contingency theory asserts that when managers make a decision, they must take into account all aspects of the current situation and act on those aspects that are key to the situation at hand. These aspects can be quite dynamic and appear chaotic.


  1. lyrathanak chheang said

    the system that keep day to day operation being proper functional in oder to reach short term and long tern goal.

  2. kviklån said

    Wow! In the end I got a blog from where I be capable of really
    obtain valuable facts regarding my study and knowledge.

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